# About me.  I’m Bill. I am a user experience researcher, designer, and strategist based in California. I’ve worked for and advised companies including Adobe, Apple, AstraZeneca, Banamex, Barclays, Citi, Facebook, Intel, Meta (Messenger, Reality Labs), Microsoft, Nike, and Visa. And I’ve traveled for work and/or pleasure to every continent, 61 countries, and 468 cities. I like simple productivity tools, useful technology, and [[black and white series|drawing pictures]] of little creatures with large emotions. This website is my playground, and provides a place where I can share my projects. It’s called “útilware” because I’ve always been interested in simple, useful things; “útil” means “useful” in Spanish; and I like Spanish. [[colophon|Colophon]] ∎